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Social Media Coordinator

Department: Marketing
Location: San Antonio, TX


JOB TITLE: Social Media Coordinator


REPORTS TO: Director of Marketing

DATE: August 2017

STATUS: Full-Time, Non- Exempt


Alamo Complex Management (“ACM”) is a 501(c)3 non-profit organization that is the official partner of

the Texas General Land Office to manage the Alamo complex and tell the story of the Cradle of Texas

Liberty to millions of visitors each year. It is a sister organization of the Alamo Endowment and the

Remember the Alamo Foundation. The ACM staff mission is to create an unforgettable experience for

visitors that teaches the Alamo’s 300-year history and honors those who paid the ultimate price in defense

of the Alamo and the legacy of their heroism. ACM employs and manages the staff that administer the daily

operating functions and visitor experience at this newly-recognized World Heritage Site. The ACM staff is

led by a Chief Operations Officer and includes departments that focus on Curation, Conservation,

Education & History, Facilities, Finance, HR, IT, Marketing, Security, Visitor Services, and Retail



The Social Media Coordinator will manage and produce all content for Alamo social media channels,

including Facebook, Twitter, Instagram, Snapchat, YouTube, and others.


? Works with the Director of Marketing to develop annual social media goals and objectives for the


? Produces and posts daily content for all official Alamo social media channels, including Facebook,

Twitter, Instagram, and Snapchat.

? Drives follower growth and engagement with variety of different content storytelling tactics,

including organic and paid posts, video, graphics, photography, blogs, etc.

? Develops and maintains social media editorial calendar for the organization.

? Reports on analytics and shares insights.

? Analyzes data, creates dashboards and provides regular reporting leadership along with key

recommendations for improvement.

? Monitors all official Alamo social media channels, manages comments and engagement, and

provides timely feedback/response when required.

? Ensures that all communications create a consistent brand experience for visitors and other

internal and external stakeholders.

? Leads all photography and video needs for social media.

? Provides social media support at all Alamo events.

? Works with Graphic Designer to create branded graphics and digital assets to support all Alamo

communications and events priorities.

? Provides additional project management and support, as directed.

Job Description

Social Media Coordinator

Page 2


? Bachelor’s degree in communications, journalism, or another area of relevance to the ACM/Alamo


? Experience managing and reporting analytics for all major social media channels.

? A strong understanding of what makes a powerful narrative and how it is best repeated across

audiences and platforms.

? A strong writer and excellent communicator. Ability to write, edit and post content and copy.

? Training and experience in how to tell a story using words, images, or audio and an understanding

of how to create content that draws an audience.

? Experience creating compelling messages for different audiences.

? Proficient in Word, blogging platforms, and posting to social networks.

? Basic understanding of HTML, XHTML, CSS, web publishing, and web analytic tools; proficiency

with social media marketing applications and social media monitoring platforms.

? Ability and willingness to work in a fast-paced, high-profile environment, managing multiple

projects, competing priorities and tight deadlines.

? Strong team-orientation and professional attitude.


? Must be able to speak, read, and write English

? Must be able to provide documents establishing identity and eligibility to work in the United States


? Must be able to speak, read, and write English

? Fluency in Spanish preferable

? Must be able to provide documents establishing identity and eligibility to work in the United

States. And successfully pass a criminal background check and drug test.


? This is a Part-time position.

? We offer a competitive salary

? Please visit our web site at


? Please submit a resume and cover letter to

? Include job title in the email subject field

? Please indicate the location where job posting was seen

Alamo Complex Management is committed to workforce diversity. EEO


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